Optimum Air – Building the Brand

Building the right branding around a company is one of the most critical aspects of any business, large or small, retail or B2B.


One of the most prominent pieces of branding is the Optimum Air service vehicles. The service vehicles are always out in the public eye meaning the branding needed to be on point. From the colour scheme of Optimum Air's parent company Airmaster to the Auckland skyline, the design required a clear message on what Optimum Air wanted to achieve with its customers and ensure it tied in with the branding in other areas of the business.


Designed by Airmaster’s in-house Graphic Designer, the design incorporates the colour scheme used by Airmaster along with a silver fern to symbolise the importance of Optimum Air being part of the New Zealand community.


"It was imperative that the design showed our connection to the New Zealand community", said CEO, Noel Courtney in discussing the importance of the design.

“The silver fern is iconic to New Zealand, and we wanted our staff and technicians to feel a sense of pride and belonging when driving around the country”, he added.


The following time-lapse gives a behind-the-scenes look at the detail that goes into having a vinyl wrap placed around a service vehicle.